Owned by
Absolute Pet International
Made in
New Zealand
Founded
–
Where it's made
New Zealand (air-dried in small batches from locally sourced New Zealand ingredients, under the quality control of Absolute Pet International)
About this brand
Singapore-based, New Zealand-made air-dried brand using a whole-prey paleo formula. The cat range has three recipes (Chicken & Hoki, Beef & Venison, Blue Mackerel & Lamb), each built from 93% premium New Zealand meat and organs with green-lipped mussel for joint support, gently air-dried over ten hours to preserve enzymes and natural nutrients. All recipes are complete and balanced to AAFCO for all life stages.
The food
Obligate carnivore lens
Meat-first with novel proteins (hoki, venison, blue mackerel) and no grains, legumes or starches. Green-lipped mussel supplies glucosamine and chondroitin, and taurine is included to meet the AAFCO feline requirement. Vegetable glycerine is used as a humectant, which keeps moisture higher than most air-dried products.
Pragmatic lens
Moisture is stated at up to 19%, higher than typical air-dried, due to the vegetable glycerine humectant. Published ME figures vary per recipe from 4353 to 4492 kcal/kg. Because moisture is stated, dry-matter comparison is available. Vegetable glycerine sits in the Added Sugars category in this system, so all three recipes carry that consideration.
Pros
Novel New Zealand proteins, 93% meat and organs, no grains or legumes, green-lipped mussel for joint health, AAFCO complete and balanced for all life stages, moisture stated so dry-matter comparison is available, and retailed through Pet Circle.
Cons
Vegetable glycerine fires the Added Sugars consideration across all three recipes. The antioxidant listed on the label is undisclosed. Fat is a uniform 25% as-fed across all three recipes so macro variation is limited.
Recommendation
A solid choice for owners seeking novel proteins (hoki, venison, blue mackerel) in a shelf-stable air-dried format. Rotating across all three recipes provides good protein variety. The Beef & Venison recipe has the lowest kcal density of the three.
Common questions
Who owns Absolute Holistic?
Absolute Holistic is owned by Absolute Pet International (Singapore, independent).
Where is Absolute Holistic made?
Absolute Holistic sold in Australia is made in New Zealand.
Is Absolute Holistic grain-free?
Yes. Every Absolute Holistic recipe in our catalogue is grain-free.
Is Absolute Holistic good for cats?
A solid choice for owners seeking novel proteins (hoki, venison, blue mackerel) in a shelf-stable air-dried format. Rotating across all three recipes provides good protein variety. The Beef & Venison recipe has the lowest kcal density of the three.
The range
Products
3
Made in
New Zealand
Most common first ingredients: chicken, beef, lamb
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, caramel colour, animal digest, plant protein, collective labelling.
Products
3 of 3Where to buy
Sold in Australia through Pet Circle and independent retailers in 280g, 320g and 500g bags. The cat air-dried range has three recipes (Chicken & Hoki, Beef & Venison, Blue Mackerel & Lamb), all complete and balanced to AAFCO for all life stages.
Compare with
Recall history
No Australian recall affecting Absolute Holistic cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified June 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.