Format colours
Every food format has its own colour used consistently across the site, on chips, filter buttons, and brand cards. Tap any format chip on the home page to filter the product list to just that format.
Formats differ significantly in moisture content, processing method, and nutrient density. The colour system makes it easy to scan a brand's range at a glance.
Considerations
Every product is automatically scanned for common additives and labelling practices. Pills appear on each product card, grouped by processing level from Processed through to Synthetic, with Labelling transparency on its own band. The cleanest products show no pills at all. You decide what matters for your cat.
Common processing applied to recognisable ingredients. Cooked, milled, dried, or coloured for cosmetic effect. Worth knowing about, not concerns in themselves.
Concentrates, isolates, refined extracts, and ingredients added for cost, texture, or shelf life rather than nutrition.
Lab-made compounds added to extend shelf life, create colour, or boost palatability. BHA, BHT, ethoxyquin, FD&C dyes, pyrophosphates.
Vague ingredient naming. Meat by-products, natural flavour, gelling agents, and other terms that don't disclose the source.
Ingredient highlights indicate category only, not nutritional quality or safety. Read the full Label Guide →
Dry Matter Basis (DMB)
Wet food is typically 75–82% water. Dry food is around 8–12% water. This means a canned food might show 10% protein on the label while a kibble shows 32%, even if the actual protein content is similar once moisture is removed. Dry Matter Basis removes moisture so you can compare any two foods fairly.
Wet / Canned
Dry / Kibble
The wet food has more protein on a dry-matter basis. DMB reveals what the label hides.
KibbleGuide calculates DMB from each product's Guaranteed Analysis automatically. Use the DMB calculator →
No rankings or scores
KibbleGuide doesn't rank, score, or recommend food. The best food for your cat depends on their health, life stage, preferences, and your budget. Factors no website can weigh for you. We surface the facts from the label. The decision is yours.
There are no sponsored placements, no affiliate-influenced rankings, and no brand partnerships that affect how products are presented.
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Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.