Question 1

What are the KibbleGuide format colours?

Accepted Answer

Every food format has its own colour used consistently across the site: olive for kibble, burnt orange for canned, mustard for pouch, raspberry for air-dried, teal for freeze-dried, and plum for steam-dried. The colours appear on chips, filter buttons, and brand cards. Formats differ in moisture content, processing method, and nutrient density, so the colour system makes it easy to scan a brand's range at a glance.

Question 2

What do KibbleGuide consideration flags mean?

Accepted Answer

Every product is automatically scanned for common additives and labelling issues. Pills appear on each product card, grouped by processing level from Processed through to Synthetic, with Labelling transparency on its own band. The cleanest products show no pills at all. Examples include synthetic preservatives like BHA and BHT, plant protein concentrates, collective labelling such as 'meat by-products', and added sugars.

Question 3

What is dry matter basis and why does it matter?

Accepted Answer

Wet food is typically 75 to 82 percent water. Dry food is around 8 to 12 percent water. A canned food might show 10 percent protein on the label while a kibble shows 32 percent, even if the actual protein content is similar once moisture is removed. Dry matter basis removes moisture so any two foods can be compared fairly. KibbleGuide calculates dry matter basis from each product's guaranteed analysis automatically.

Question 4

Does KibbleGuide rank or score cat food?

Accepted Answer

No. KibbleGuide does not rank, score, or recommend food. The best food for a cat depends on health, life stage, preferences, and budget, factors no website can weigh for you. KibbleGuide surfaces the facts from the label and leaves the decision to the reader. There are no sponsored placements, no affiliate-influenced rankings, and no brand partnerships that affect how products are presented.

How KibbleGuide works