Owned by
MPM Products Ltd
Made in
Thailand, Australia
Founded
2006
Where it's made
Thailand (wet food, which is the bulk of the AU range); Australia (dry food, using Australian meat and local ingredients where possible). All facilities are GFSI- or IFS-accredited for food safety
About this brand
Owned by MPM Products Ltd, a UK company acquired by Partners Group from 3i Group in 2025. Applaws is a British brand built on a high-meat-content, natural positioning. The wet range that makes up most of the Australian catalogue is canned in Thailand, while the Vitality dry food is made in Australia using Australian meat.
The food
Obligate carnivore lens
The plain wet recipes are about as simple as cat food gets, often just a named whole protein and broth, for example Tuna Fillet in Broth which lists tuna fillet, fish broth, and a little rice. Crude protein on a dry matter basis runs very high across the wet range. The Vitality dry leads with chicken meal but sits on a legume and starch backbone.
Pragmatic lens
The one thing to check is completeness: Applaws labels its plain broth and jelly recipes as complementary feeding, so they belong alongside a complete diet rather than as the whole meal, while the Vitality lines and the dry food are formulated as complete and balanced.
Pros
Wet recipes lead with named whole-muscle proteins like tuna fillet and chicken breast, very high dry-matter protein across the wet range, no synthetic colours, flavours, or preservatives anywhere in the catalogue, short and readable ingredient lists, the Vitality dry avoids plant protein isolates and leads with a named chicken meal.
Cons
Many plain broth and jelly recipes are complementary rather than complete and balanced and need pairing with a complete diet, the wet range is heavily fish-based with tuna throughout which suits rotation rather than exclusive feeding, several wet recipes use rice, potato starch, or gum and jelly thickeners, the Vitality dry sits on a legume and starch backbone behind the chicken meal lead, generic 'vegetable gelling agent' and 'natural flavour' appear without further detail.
Recommendation
A solid wet-led choice for a healthy adult cat in households that want named whole proteins and short ingredient lists with minimal additives. The key is to treat the plain broth and jelly recipes as toppers or part of a rotation rather than the entire diet, and to lean on the Vitality lines or another complete food for everyday balance.
Common questions
Where is Applaws made?
Applaws sold in Australia is made in Thailand and Australia.
Is Applaws grain-free?
It varies by recipe. Some Applaws products are grain-free, while others include grains or grain-derived ingredients such as wheat gluten. The ingredient list on each product spells it out.
Is Applaws good for cats?
A solid wet-led choice for a healthy adult cat in households that want named whole proteins and short ingredient lists with minimal additives. The key is to treat the plain broth and jelly recipes as toppers or part of a rotation rather than the entire diet, and to lean on the Vitality lines or another complete food for everyday balance.
The range
Products
19
Made in
Australia, Thailand
Most common first ingredients: tuna fillet, tuna, chicken breast, chicken meal
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, added sugars, caramel colour, animal digest, plant protein.
Products
19 of 19Where to buy
Pet Circle, Petbarn, Petstock, independent pet specialty retailers, and applaws.com.au
Compare with
Recall history
In 2021, UK-manufactured Applaws dry cat food was pulled by distributors after a feline illness outbreak in the United Kingdom. Applaws sold in Australia is largely made locally and was not part of that recall. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified May 2026
Sources
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.