All brands

Masterpet (EBOS Group, dual-listed ASX/NZX)

Black Hawk

Made in Australia · 13 products

Owned by

Masterpet (EBOS Group, dual-listed ASX/NZX)

Made in

Australia

Founded

2007

Where it's made

Australia (Masterpet Pet Care Kitchen, Parkes NSW, since 2022; previously NSW contract manufacture)

About this brand

Masterpet/EBOS-owned, AU-made at the Parkes NSW Pet Care Kitchen across both dry and wet (cans, trays, and pouches). Tagline 'every ingredient matters' anchors a no-wheat, no-corn, no-soy claim on the original range.

The food

Obligate carnivore lens

The Original Adult Chicken leads with Chicken Meal, and rice, oats, peas, chickpeas and faba beans follow; the current label carries no unspecified 'Vegetable Protein' term, correcting earlier copy on this site. The Grain-Free Chicken & Kangaroo swaps rice and oats for tapioca and sweet potato and adds kangaroo and duck meal, but keeps the same legume stack as the grain-inclusive recipe, so it changes the grain content rather than the legume content. Neither variant passes the strict lens cleanly.

Pragmatic lens

A coherent AU-made kibble with named animal leads and no synthetic preservatives, colours or flavours; the main pragmatic consideration is the legume load shared by both grain-inclusive and grain-free recipes, not a difference between them.

Pros

Single-source AU manufacturing across all formats at Parkes NSW, named animal proteins lead recipes, no synthetic additives, both grain-inclusive and grain-free options.

Cons

Original Adult Chicken and the Grain-Free Chicken & Kangaroo share an identical peas, chickpeas and faba beans base, so the grain-free SKU trades grain for legume-equivalent content rather than reducing legumes; all six wet pouches use pea protein and gelling agents.

Recommendation

A reasonable AU-made mid-premium kibble for a healthy adult cat in households that want named animal proteins and no synthetic additives. The Original recipe suits grain-tolerant cats; the grain-free variant makes sense for households avoiding wheat, corn and rice specifically, though it carries the same legume load as the rest of the range.

Distinctive ingredients

Peas, Chickpeas and Faba Beans. The shared legume base across all seven kibble recipes, present in identical form whether the recipe is grain-inclusive or grain-free. These are whole legumes providing starch, fibre and some plant protein, not the refined isolates (pea protein, faba bean protein) that show up separately elsewhere in the range. Grain-free at Black Hawk means less grain, not less legume.

Pea Protein. A refined plant protein isolate used to lift protein content, present in all six wet pouches but none of the seven kibble recipes. It sits in the Plant Protein consideration category, distinct from the whole peas in the legume base.

Gelling Agents. Present in all six wet pouches, where the job is to set the gravy or jelly texture around the meat pieces rather than add nutrition. They fall under Thickeners & Gums in this site's consideration system, the same category as guar gum or carrageenan on other brands, even though 'gelling agents' is a collective rather than a named term.

Faba Bean Protein. Appears only in Original Adult Ocean Fish, alongside the whole faba beans already in the shared legume base. Unlike the whole legume, this is an isolate, so Ocean Fish carries both the standard legume stack and an added plant protein concentrate not found in the other six kibble recipes.

Plant Cellulose and Psyllium. The fibre sources behind the Healthy Benefits naming. Plant cellulose appears in all four Healthy Benefits recipes; psyllium is added on top in Indoor and Hairball specifically. Both are insoluble fibres that add bulk without much fermentable content, a common approach for hairball and weight formulas.

The claims, checked

No wheat, no corn, no soy

Holds across the panel. None of the seven kibble recipes or six wet pouches list wheat, corn or soy anywhere in the deck; the plant load instead comes from rice and oats in six of the seven kibbles, plus a shared peas, chickpeas and faba beans base across all seven.

Grain-Free (Chicken & Kangaroo kibble)

Accurate on grains specifically: the recipe drops rice and oats for tapioca and sweet potato. It does not reduce legume content. The grain-free recipe carries the identical peas, chickpeas and faba beans base as the grain-inclusive Original Adult Chicken, so a household switching to avoid legumes rather than grains gets no benefit from the change.

Healthy Benefits sub-range (Indoor, Hairball, Weight Management)

The functional naming is broadly supported by the ingredient decks. Hairball carries the highest crude fibre in the kibble range at 7.5 percent (plant cellulose plus psyllium); Weight Management is higher again at 8.5 percent and posts the lowest energy density of the seven kibbles at 3,585 kcal/kg; Indoor sits at 5.5 percent fibre with plant cellulose alone. None of the three publish a clinical trial or third-party substantiation, so the naming reflects formulation direction rather than a verified outcome.

The numbers in practice

Crude fibre steps up across the Healthy Benefits kibble line in a way that lines up with its functional naming: Indoor sits at 5.5 percent, Hairball at 7.5 percent and Weight Management at 8.5 percent, against 3.5 to 4.5 percent on the Original range. Weight Management also carries the lowest energy density of the seven kibbles at 3,585 kcal/kg, versus 4,120 kcal/kg for Original Kitten Chicken at the other end. All seven kibbles publish 10 percent moisture, so dry-matter protein across the range runs a tight 35.6 to 38.9 percent.

The six wet pouches publish moisture from 75 to 80 percent and convert to a noticeably higher dry-matter protein range, 42.0 to 50.0 percent, than the kibble side. That gap is typical of pouch versus kibble processing rather than a Black Hawk-specific feature; less heat and no extrusion generally leaves more protein per dry gram in a wet format. Energy density across the pouches runs 910 to 1,250 kcal/kg as-fed, reflecting the added water weight rather than a real difference in nutrient concentration.

Common questions

Who owns Black Hawk?

Black Hawk is owned by Masterpet (EBOS Group, dual-listed ASX/NZX) (Australasian pet care, ASX and NZX listed).

See the full ownership map →

Where is Black Hawk made?

Black Hawk sold in Australia is made in Australia.

Is Black Hawk grain-free?

It varies by recipe. Some Black Hawk products are grain-free, while others include grains or grain-derived ingredients such as wheat gluten. The ingredient list on each product spells it out.

Is Black Hawk good for cats?

A reasonable AU-made mid-premium kibble for a healthy adult cat in households that want named animal proteins and no synthetic additives. The Original recipe suits grain-tolerant cats; the grain-free variant makes sense for households avoiding wheat, corn and rice specifically, though it carries the same legume load as the rest of the range.

The range

Products

13

Made in

Australia

Dry products7 products
DMB protein35.638.9%avg 36.8%
25%dry catalogue60%
DMB fat12.220.0%avg 17.0%
10%dry catalogue55%
Wet products6 products
DMB protein42.050.0%avg 46.0%
30%wet catalogue90%
DMB fat7.717.5%avg 13.0%
0%wet catalogue45%

Most common first ingredients: chicken meal, chicken, fish meal

Collective Labelling100% · 13 of 13
Legumes54% · 7 of 13
Plant Protein54% · 7 of 13
Grains46% · 6 of 13
Thickeners & Gums46% · 6 of 13
Starches8% · 1 of 13

No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, added sugars, caramel colour, animal digest.

Products

13 of 13
Kibble7 products
Pouch6 products

Where to buy

Petbarn, Pet Circle, Petstock, independent pet specialty stores and veterinary clinics; not stocked in mainstream grocery

Same recipe, different life stage

Black Hawk makes a chicken kibble across two life stages. Same protein, same format, so the difference you see below is the life stage, not the recipe.

Different life stages

A kitten food and an adult food are not interchangeable. Growth formulas run higher in protein, fat, calcium and energy. This is the difference to look at, not a like for like swap.

Original Kitten Chicken

KittenKibbleMoisture published

Guaranteed Analysis

Protein34%
Fat18%
Moisture10%
Energy4120 kcal/kg

Dry Matter Basis

Protein38%
Fat20%

Original Adult Chicken

AdultKibbleMoisture published

Guaranteed Analysis

Protein32%
Fat16%
Moisture10%
Energy4035 kcal/kg

Dry Matter Basis

Protein36%
Fat18%

Compare with

Black Hawk's compare strip is Advance, Purina Pro Plan, Vetalogica, Addiction and Hills Science Diet, the same primary-kibble cohort that Vetalogica's own cohortContext already describes as corporate or multinational owned and mostly grain-inclusive. Advance and Purina Pro Plan are multinational (Mars Petcare and Nestlé Purina); Black Hawk itself is Masterpet under EBOS Group, a regional corporate rather than a global multinational, which the existing 'corporate or multinational' framing already covers. Six of Black Hawk's seven kibble recipes are grain-inclusive, keeping the brand well inside Vetalogica's 'mostly grain-inclusive' characterisation of this cohort; the seventh, Chicken & Kangaroo, drops grain but not the shared legume base. Vetalogica remains the cohort's outlier, the one family-owned independent with ten of thirteen recipes grain-free.

Recall history

No Australian recall affecting Black Hawk cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →

Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.

Last verified July 2026

Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.