Owned by
Real Pet Food Company
Made in
Australia
Founded
2013
Where it's made
Australia (manufactured at Real Pet Food Company plants in NSW)
About this brand
Founded in Sydney 2013, now owned by Real Pet Food Company, a Sydney manufacturer under majority foreign ownership. All AU-sold dry and wet are AU-made at RPFC's NSW facilities. 'Australian Made' positioning with Australian meat as the lead ingredient.
Sister brands
The food
Obligate carnivore lens
The Adult Chicken Grain Free leads with Dehydrated Australian Poultry but positions two and three are Peas and Pea Protein, with sweet potato and tapioca later. Pea protein at position three is the strict-lens disqualifier.
Pragmatic lens
A complete and balanced grain-free formulation with no synthetic colours or flavours; pea protein is not strictly disqualifying within this framework but materially shapes the headline crude protein figure.
Pros
Named Australian poultry lead, all formats AU-made at RPFC NSW, no synthetic colours or flavours, the Raw Health sub-line adds freeze-dried meat pieces for genuine animal-content uplift.
Cons
Pea Protein at ingredient position three contributes meaningfully to the headline crude protein figure, kangaroo at position eleven in the Chicken & Kangaroo variant despite the product naming, and the Raw Health Oral Care recipe carries sodium tripolyphosphate, which fires this site's synthetic preservatives screen.
Recommendation
A workable option for households that want AU-made grain-free at a mid-premium price point, especially the Raw Health sub-line where the freeze-dried meat pieces add real animal content. Households specifically wanting to minimise plant protein isolates have stronger choices.
Distinctive ingredients
Pea Protein. A plant-protein isolate concentrated from peas. Listed third on the chicken kibbles, it raises the crude-protein figure without adding animal protein, and it is the ingredient behind the strict-carnivore caveat on the range.
Peas and lentils. Legumes standing in for grains. They bring carbohydrate, fibre and plant protein, and they are the reason grain-free does not mean low in plant matter here.
Digest. A palatant made from broken-down animal tissue, sprayed on kibble for taste. Ivory Coat names the species, listing Digest (Beef, Chicken) or Chicken Digest on the Raw Health line, which is more disclosure than many brands give, though the grade and process are not described.
Freeze-dried lamb. The Raw Health recipes add freeze-dried lamb, real animal content that holds up through processing better than a rendered meal. It sits around position nine, so it lifts animal content without leading the recipe.
Superfood Blend. A grouped listing of tomato, apple, carrot, pumpkin, kale, blueberries, spinach and cranberries. The plants are named, but bundling them under one heading and placing it late means each sits at a small inclusion.
The claims, checked
“Australian Made”
Ivory Coat's kibble and wet are made at Real Pet Food Company plants in NSW, and the lead proteins are named as Australian: poultry, beef and kangaroo. The claim holds for manufacturing and for the headline meats. It does not mean every ingredient is Australian, and 'Made in Australia' says nothing about how the recipe is built.
“Grain free”
Accurate. No grains appear on any recipe. Grains are replaced by peas, lentils, tapioca and sweet potato, which fire this site's Legumes, Starches and Plant Protein screens, so grain-free here means legume-forward rather than low in plant matter.
“Chicken & Kangaroo”
On the Chicken & Kangaroo kibble the kangaroo sits at position eleven, behind chicken, beef and three plant-protein sources. The recipe leads with dehydrated Australian poultry as stated, but the kangaroo the name highlights is a minor inclusion.
“High protein”
The kibble lists crude protein near 35 percent, and peas plus pea protein in the top three ingredients lift that figure with plant protein. Cats use animal protein more completely, so the label number reads higher than the animal share alone would support. Ivory Coat does not state moisture on these labels, so this site does not convert the figure to a dry-matter basis.
The numbers in practice
The standard grain-free adult kibbles list crude protein of 35 percent and energy of 3,500 to 3,600 kcal per kilogram, in the normal band for grain-free dry cat food. Because Ivory Coat does not state moisture on these labels, this site publishes no dry-matter figure for the range, so the crude-protein number should be read as-fed and compared carefully against brands that do state moisture.
The wet pouches list 5.5 to 8.5 percent crude protein as-fed. That reads low next to the kibble, but it reflects the water in a high-moisture food and cannot be lined up against a dry number without adjusting for moisture first.
Common questions
Who owns Ivory Coat?
Ivory Coat is owned by Real Pet Food Company (Australian pet food maker, foreign consortium owned). It shares a parent with Trilogy.
Where is Ivory Coat made?
Ivory Coat sold in Australia is made in Australia.
Is Ivory Coat grain-free?
Yes. Every Ivory Coat recipe in our catalogue is grain-free.
Is Ivory Coat good for cats?
A workable option for households that want AU-made grain-free at a mid-premium price point, especially the Raw Health sub-line where the freeze-dried meat pieces add real animal content. Households specifically wanting to minimise plant protein isolates have stronger choices.
The range
Products
22
Made in
Australia
Most common first ingredients: meats, dehydrated australian poultry, dehydrated australian ocean fish, dehydrated australian chicken
No products in this range trigger synthetic colours, synthetic flavours, added sugars, caramel colour.
Products
22 of 22Where to buy
Petbarn, Pet Circle, Petstock, independent pet specialty retailers, veterinary channels, selected grocery presence
Same recipe, different life stage
Ivory Coat makes a chicken kibble across two life stages. Same protein, same format, so the difference you see below is the life stage, not the recipe.
Different life stages
A kitten food and an adult food are not interchangeable. Growth formulas run higher in protein, fat, calcium and energy. This is the difference to look at, not a like for like swap.
Grain Free Dry Kitten Chicken
Guaranteed Analysis
Dry Matter Basis
Grain Free Adult Dry Chicken
Guaranteed Analysis
Dry Matter Basis
Compare with
Ivory Coat competes in the crowded grain-free kibble segment, where peas, lentils and pulses stand in for grains across much of the field, so its legume-forward build is the norm rather than a quirk. Among the AU-made grain-free kibbles it lines up most closely with Be Frank, while its sibling by ownership is Trilogy, the other Real Pet Food Company brand, which shares the NSW manufacturing and the grain-free approach. What separates Ivory Coat from the wider kibble field is the Raw Health sub-line, where freeze-dried meat adds animal content the standard recipes do not carry.
Recall history
No Australian recall affecting Ivory Coat cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified July 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.