Owned by
Proudi
Made in
Australia
Founded
–
Where it's made
Australia (prey-model raw patties and air-dried products made on the Sunshine Coast, QLD, in a Safe Food QLD certified human-grade facility from Australian ingredients)
About this brand
Independent Australian prey-model raw brand making products on the Sunshine Coast, QLD. The frozen cat range is four recipes (Single Protein Lamb, Kangaroo & Beef, Turkey & Chicken, Premium Red Combo) of around 97% meat, organs and ground bone with a 3% vitamin and mineral premix, formulated to meet AAFCO and FEDIAF for all life stages. The Air Proudi air-dried range offers three recipes (Single Protein Beef, Kangaroo & Beef, Turkey & Chicken) in the same prey-model philosophy in a shelf-stable convenience format.
The food
Obligate carnivore lens
A meat-forward, carnivore-appropriate profile across both formats: almost entirely muscle meat, organs and ground bone with linseed or psyllium husk for fibre, no grains, legumes or starches, and a vitamin and mineral premix that includes taurine. Added taurine supports the AAFCO requirement for cats.
Pragmatic lens
The frozen range publishes a typical analysis with stated moisture per recipe so it places cleanly on a dry-matter basis. The Air Proudi air-dried range states only crude protein, fat, total carbohydrates and ME on the label and does not publish moisture, so dry-matter figures are not available for those products. Energy is stated as calculated across both ranges.
Pros
Around 97% meat, organs and ground bone with named cuts, no grains, legumes or starches, complete and balanced to AAFCO and FEDIAF for all life stages. The frozen range carries a full per-recipe analysis with stated moisture. The air-dried range adds a shelf-stable option in the same prey-model philosophy.
Cons
Direct frozen delivery is limited to select South East Queensland postcodes. The Air Proudi air-dried range does not publish moisture so dry-matter comparison is not possible for those recipes. Energy across both ranges is calculated rather than measured.
Recommendation
A strong meat-forward option available in two formats. The frozen range suits owners who want high moisture and published per-recipe macros; the air-dried range suits those needing a shelf-stable alternative. The Kangaroo & Beef recipe is the leanest across both formats.
Distinctive ingredients
Freeze-dried bone powder. The primary calcium and phosphorus source across most of the range, present in three of the four frozen recipes and all three air-dried recipes. Freeze-drying removes moisture while retaining mineral structure, yielding a concentrated powder with a calcium-to-phosphorus ratio that approximates whole bone. The Lamb frozen recipe uses ground vacuum-dried bone instead, a different drying method producing a similar mineral outcome. Both approaches supply bone-derived minerals rather than synthetic compounds, though dicalcium phosphate also appears in several recipes as a secondary source.
Bamboo fibre and inulin (air-dried range). Two distinct fibre sources used across all three Air Proudi recipes, absent from the frozen range. Bamboo fibre is insoluble, low in digestibility, and functions mainly as a bulking agent. Inulin is a soluble prebiotic fibre extracted from chicory root that is fermented by gut bacteria. The frozen range uses linseed and pumpkin seed for fibre instead. The shift in fibre sources between the two formats reflects the different processing constraints of raw frozen versus air-dried manufacturing.
Chlorella (air-dried range). A single-celled green algae present across all three Air Proudi recipes. It provides chlorophyll, carotenoids, naturally occurring B vitamins and a high protein-to-weight ratio. Chlorella is used in human health products and appears in small amounts in premium pet foods as a whole-food nutrient source. The peer-reviewed evidence for specific feline benefit is limited; its inclusion reflects the brand's whole-food ingredient philosophy rather than an established clinical outcome in cats.
Vitamins and Minerals / Vitamin & Mineral Pre Mix. Both ranges use a collective premix label: the frozen range lists Vitamins and Minerals and the air-dried range lists Vitamin and Mineral Pre Mix. Proudi's FAQ discloses that the frozen premix includes Vitamin A, C, D3, E, K3, B-group vitamins, choline, and a full suite of minerals including calcium, phosphorus, zinc, copper, iodine, selenium and manganese, plus taurine. The air-dried premix is not individually disclosed on the label or the website. Individual vitamin and mineral identities are not recoverable from the label alone for either range.
The claims, checked
“Prey Model Raw (PMR)”
Prey Model Raw is a feeding philosophy, not a regulated standard or legally defined category in Australia or elsewhere. Proudi's Science page describes it explicitly as a feeding philosophy based on the belief that pets thrive on a diet reflecting what their ancestors ate in the wild, which is an honest framing. Any brand may use the term. The 97 percent meat, organs and ground bone composition is coherent with the PMR definition and the ingredient lists reflect it, but PMR on packaging carries no independent certification or legal weight.
“100% human-grade ingredients in a Safe Food QLD certified facility”
Safe Food Queensland is a statutory body under Queensland's Food Production (Safety) Act 2000. Its certification covers food businesses manufacturing food to human food safety standards, which is a genuine third-party oversight mechanism uncommon in pet food. The facility claim is more substantiated than most brands' human-grade language because a real regulatory body is involved. The ingredient claim, that all inputs are sourced from human supply chains, is a meaningful procurement statement but has no legal definition under Australian pet food law and cannot be independently verified against a published standard. The two parts of the claim carry different evidential weight.
“Preservative-free”
Accurate for the raw frozen range, where no preservatives are listed across all four recipes. The Air Proudi air-dried range uses Mixed Tocopherols and Rosemary Extract, both listed on-label as preservatives. These are natural rather than synthetic preservatives, but they are preservatives. A brand-level preservative-free claim would misrepresent the air-dried range; for the frozen range alone the claim holds.
“No menadione (as described in this catalogue's prior editorial copy)”
This catalogue previously described Proudi's premix as menadione-free, but Proudi's FAQ lists Vitamin K3 explicitly among the added nutrients in Raw Proudi. Vitamin K3 is the synthetic form of vitamin K, commonly called menadione. The menadione-free claim cannot be confirmed accurate. Vitamin K3 is permitted under both AAFCO and FEDIAF, so its presence is not a regulatory concern, but the earlier claim should not be relied upon without confirmation from current physical packaging.
The numbers in practice
Moisture in the frozen range varies by recipe: 72 percent for Premium Red Combo, 74.8 percent for Lamb, 76.7 percent for Turkey & Chicken and 78.6 percent for Kangaroo & Beef. That 6.6 percentage point spread produces meaningful DMB shifts across recipes. At 78.6 percent moisture, Kangaroo & Beef has the most diluted as-fed macros and the highest water contribution per gram served; Premium Red Combo at 72 percent sits closest to typical raw food moisture. Per-recipe DMB figures are available for all four frozen recipes, making Proudi's frozen range the more granular of the two raw-frozen brands in this catalogue.
The Air Proudi air-dried range publishes crude protein, crude fat, total carbohydrates and ME per recipe but does not state moisture. Without a stated moisture figure, dry-matter conversion is not possible for those three products, and they cannot be compared on a like-for-like basis with the frozen recipes or with other brands that publish moisture. The energy range across the three air-dried recipes is wide, from 3,840 kcal/kg for Kangaroo & Beef to 5,050 kcal/kg for Beef, reflecting the different fat levels between recipes.
Energy across both ranges is published as a calculated figure, derived from macronutrient content using standard metabolisable energy factors rather than direct calorimetric measurement. This differs from Big Dog's approach, where energy is published only in kilojoules and converted for this catalogue. In practice, both are approximations of true metabolisable energy; a 10 to 15 percent variance from actual values is normal for calculated figures. The as-fed kcal figures across the four frozen recipes are closely grouped, from 1,456 kcal/kg for Turkey & Chicken to 1,522 kcal/kg for Premium Red Combo.
Common questions
Where is Proudi made?
Proudi sold in Australia is made in Australia.
Is Proudi grain-free?
Yes. Every Proudi recipe in our catalogue is grain-free.
Is Proudi good for cats?
A strong meat-forward option available in two formats. The frozen range suits owners who want high moisture and published per-recipe macros; the air-dried range suits those needing a shelf-stable alternative. The Kangaroo & Beef recipe is the leanest across both formats.
The range
Products
7
Made in
Australia
Most common first ingredients: deboned kangaroo, deboned turkey, beef trim, 100% australian lamb
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, added sugars, caramel colour, animal digest, plant protein, collective labelling.
Products
7 of 7Where to buy
Sold through Pet Circle and independent retailers. The raw frozen range (four recipes: Single Protein Lamb, Kangaroo & Beef, Turkey & Chicken, Premium Red Combo) is kept frozen with direct delivery to select South East Queensland postcodes. The Air Proudi air-dried range (three recipes: Single Protein Beef, Kangaroo & Beef, Turkey & Chicken) is shelf-stable and available in 400g and 1kg bags through Pet Circle and independent retailers Australia-wide.
Compare with
Proudi's primary format is raw-frozen, and its compare strip reflects that: one brand appears, Big Dog. Both are Australian-made raw frozen ranges retailed through Pet Circle and independent stores, built on named meat, organs and bone with no grains, legumes or starches, and both AAFCO-complete for all life stages. The recipe difference is in secondary ingredients: Proudi's frozen range runs around 97 percent meat, organs and ground bone with a vitamin and mineral premix, while Big Dog adds whole-food extras including kelp, calcified marine algae, nutritional yeast and flaxseed oil across its five recipes. Proudi also makes an air-dried range under the Air Proudi label; those three recipes sit in a separate air-dried cohort alongside Absolute Holistic rather than appearing in the raw-frozen strip. Big Dog is raw-frozen only, making Proudi the only brand in this catalogue spanning both formats.
Recall history
No Australian recall affecting Proudi cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified July 2026
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