Owned by
Petbarn (Greencross)
Made in
Australia, New Zealand
Founded
2019
Where it's made
Australia for both dry ranges (Air Dried and Steamed & Oven Dried); New Zealand for the wet/canned range. Confirmed per-product on Providore's own site, which states each format's origin consistently and distinctly rather than via a single brand-wide claim.
About this brand
Petbarn's exclusive own-label brand, sold only at Petbarn and City Farmers. Cat range covers air-dried, steam-and-dried, and high-meat wet recipes. Providore's own site states both dry ranges (Air Dried and Steam & Dried) are AU-made; the wet range is NZ-made.
The food
Obligate carnivore lens
The Air Dried Chicken leads with chicken, chicken liver, and green-lipped mussel with no grains/starches/legumes/isolates, but vegetable glycerin sits at position four. The Steam & Dried range is a different recipe entirely, leading with meat meal then faba beans at position two across all four variants, with faba protein close behind (fourth in Beef, where Lentils intervenes). The wet Chicken and Lamb & Mackerel recipes lead with high-percentage named meat. Strong on the strict lens for the Air Dried and wet ranges; the Steam & Dried range fails it.
Pragmatic lens
AAFCO All Life Stages compliant with a broken-out vitamin and mineral premix; vegetable glycerin and the Steam & Dried range's plant protein isolate placement are the framework caveats.
Pros
Air Dried recipes lead with named meat and organ (Chicken plus Chicken Liver plus Green-Lipped Mussel; Beef plus Mackerel plus Beef Liver), wet recipes list specific protein percentages on the label (50 percent chicken plus bone; 30 percent lamb plus 10 percent mackerel), vitamin and mineral premix is fully broken out into individual components rather than bracketed.
Cons
Vegetable Glycerin appears in every Air Dried recipe, though its position in the ingredient list varies (fourth in Chicken, later in the other three), the Steam & Dried range puts faba beans at position two across all four variants with faba protein close behind (third in three of four; Beef has Lentils intervening, pushing it to fourth).
Recommendation
A credible option for households that already shop at Petbarn or City Farmers and want an air-dried alternative to the imported premium air-dried brands. The Air Dried and high-meat wet recipes are the cleaner picks within the range; the Steam & Dried line is a meaningfully different formulation that households should read separately.
Distinctive ingredients
Green Lipped Mussel. Appears in all twelve products across all three formats and every protein, an unusually consistent brand-wide inclusion for joint support rather than a format- or protein-specific addition.
Vegetable Glycerin, Faba Beans and Faba Protein, Chickpea Flour. Each format carries its own non-meat signature ingredient: Vegetable Glycerin in Air Dried (a humectant that keeps air-dried pieces pliable rather than brittle), Faba Beans and Faba Protein in Steam & Dried, Chickpea Flour in canned. Chickpea Flour hasn't been flagged elsewhere in this range's copy; it sits early in the ingredient list on all four canned recipes.
The claims, checked
“PFIAA / AS 5812 membership”
Third-party reviews claim Providore isn't a member of the Pet Food Industry Association of Australia. A direct check of PFIAA's current member list confirms this: Providore doesn't appear in any of the association's five membership categories, meaning it sits outside the AS 5812 audit and PetFAST recall-reporting framework other AU manufacturers participate in.
The numbers in practice
Steam & Dried is the only slice of this range with published moisture (9 percent), giving DMB figures of 38.5 percent protein and 15.4 percent fat. Air Dried and canned both omit moisture and stay non-comparable.
The range also splits by life stage along format lines: Air Dried is labelled All Life Stages, while Steam & Dried and canned are Adult only, so there's no dedicated kitten formulation in either cooked or wet.
Common questions
Who owns Providore?
Providore is owned by Petbarn (Greencross) (Australian pet retailer, TPG majority owned).
Where is Providore made?
Providore sold in Australia is made in Australia and New Zealand.
Is Providore grain-free?
Yes. Every Providore recipe in our catalogue is grain-free.
Is Providore good for cats?
A credible option for households that already shop at Petbarn or City Farmers and want an air-dried alternative to the imported premium air-dried brands. The Air Dried and high-meat wet recipes are the cleaner picks within the range; the Steam & Dried line is a meaningfully different formulation that households should read separately.
The range
Products
12
Made in
Australia, New Zealand
Most common first ingredients: chicken with ground bone, chicken, chicken meal, beef
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, caramel colour, animal digest.
Products
12 of 12Where to buy
Exclusive to Petbarn and City Farmers stores and petbarn.com.au; not stocked at competing retailers
Compare with
Providore's compare list (Absolute Holistic, Ziwi Peak, Meow, Proudi) isn't a fully reciprocal group. Absolute Holistic is genuinely air-dried-primary and lists Providore back. The other three show up because a slice of their range happens to be air-dried, not because they're air-dried brands overall: Ziwi Peak is canned-primary, Meow is freeze-dried-primary, and Proudi appears via its Air Proudi sub-line while the brand as a whole is raw-frozen-primary.
Recall history
No Australian recall affecting Providore cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified July 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.