Background: ownership, sourcing and positioning
Big Dog and Fancy Feast sit at opposite ends of the ownership spectrum in the Australian cat food market. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. The two brands differ in several ways beyond the one point highlighted here.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
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