Background: ownership, sourcing and positioning
Big Dog and Open Farm are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. The two brands differ in several ways beyond the one point highlighted here.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
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