Background: ownership, sourcing and positioning
Big Dog and Orijen sit at opposite ends of the ownership spectrum in the Australian cat food market. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. Orijen is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone. The two brands differ in several ways beyond the one point highlighted here.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work.
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