Background: ownership, sourcing and positioning
Big Dog and Pikko are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Big Dog is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers. Pikko is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia. The founder stories remain central to how each brand still talks about itself today.
Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix.
Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione.
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