Background: ownership, sourcing and positioning
Big Dog and Taste of the Wild are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Big Dog is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers. Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains. The two brands take different paths to the same shelf, and those differences become clear once you look past the price tag.
Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix.
Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held.
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