Background: ownership, sourcing and positioning
Big Dog and Trilogy offer two different approaches to the Australian cat food market. Big Dog builds its recipes from named meat, offal and ground bone with whole-food vegetables, kelp and marine algae rather than a synthetic premix. Trilogy is built on a three-pillar philosophy of protein, grasses and water, translated into grain-free kibble with freeze-dried meat inclusions and wet food in bone broth. The two brands differ in several ways beyond the one point highlighted here.
Big Dog is made in Queensland as raw frozen patties, across five mixed-protein cat recipes of meat, offal, bone and fresh whole foods. It is an early Australian pioneer of the BARF raw feeding movement, now widely stocked frozen through major and independent retailers.
Trilogy uses deliberately regional proteins including Northern Territory barramundi, outback kangaroo and Australian salmon alongside New Zealand lamb.
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