Background: ownership, sourcing and positioning
Fancy Feast and Hill's Science Diet both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Fancy Feast runs more than 100 SKUs globally across pate, gravy, broth, shredded and classic textures. Hill's Science Diet employs more than 150 in-house veterinarians and PhD nutritionists, and runs a veterinary-only clinical portal at myhillsvet.com.au. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Hill's Science Diet is made in the United States.
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No Hill's Science Diet products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
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