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Nestle Purina
Fancy Feast
Multinational · 11 listed
Open Farm Inc.
Open Farm
Independent · 6 listed
Formats represented
Fancy
canned
Open
kibblemiscellaneous
Moisture · as fed
Fancy Feast
canned
79–80
Open Farm
kibble
10
miscellaneous
82
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Fancy Feast
canned
4855
Open Farm
kibble
41
miscellaneous
3944
30%40%50%60%
Fat · dry matter
Fancy Feast
canned
1029
Open Farm
kibble
20
miscellaneous
2233
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Fancy Feast and Open Farm sit at opposite ends of the ownership spectrum in the Australian cat food market. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
