Background: ownership, sourcing and positioning
Fancy Feast and Purina Pro Plan both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Fancy Feast runs more than 100 SKUs globally across pate, gravy, broth, shredded and classic textures. Purina Pro Plan is backed by more than 500 Purina scientists globally, with AU lines split between local Blayney manufacture and imports from the USA, France and Thailand. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. It launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
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