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Nestle Purina
Fancy Feast
Multinational · 11 listed
Mars Petcare
Royal Canin
Multinational · 15 listed
Formats represented
Fancy
canned
Royal
kibblepouch
Moisture · as fed
Fancy Feast
canned
79–80
Royal Canin
kibble
6–8
pouch
78–81
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Fancy Feast
canned
4855
Royal Canin
kibble
2839
pouch
5059
20%30%40%50%60%70%
Fat · dry matter
Fancy Feast
canned
1029
Royal Canin
kibble
1119
pouch
1320
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Fancy Feast and Royal Canin both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. Royal Canin runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
