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Nestle Purina
Fancy Feast
Multinational · 11 listed
Real Pet Food Company
Trilogy
Corporate · 16 listed
Formats represented
Fancy
canned
Trilogy
cannedkibble
Moisture · as fed
Fancy Feast
canned
79–80
Trilogy
canned
78
kibble
not published
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Fancy Feast
canned
4855
Trilogy
canned
55
kibble
not published
40%50%60%
Fat · dry matter
Fancy Feast
canned
1029
Trilogy
canned
23
kibble
not published
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Fancy Feast and Trilogy offer two different approaches to the Australian cat food market. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. Trilogy is built on a three-pillar philosophy of protein, grasses and water, translated into grain-free kibble with freeze-dried meat inclusions and wet food in bone broth. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Trilogy uses deliberately regional proteins including Northern Territory barramundi, outback kangaroo and Australian salmon alongside New Zealand lamb.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
