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Nestle Purina
Fancy Feast
Multinational · 11 listed
Wellness Pet Company
Wellness CORE
Private equity · 25 listed
Formats represented
Fancy
canned
Wellness
cannedkibblepouch
Moisture · as fed
Fancy Feast
canned
79–80
Wellness CORE
canned
78–85
kibble
10
pouch
7890
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Fancy Feast
canned
48–55
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
30%40%50%60%70%80%90%
Fat · dry matter
Fancy Feast
canned
1029
Wellness CORE
canned
1336
kibble
1120
pouch
2036
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Fancy Feast and Wellness CORE sit at opposite ends of the ownership spectrum in the Australian cat food market. Fancy Feast wins shoppers on variety and palatability rather than nutritional reinvention, using meat by-products and thickeners common to mainstream wet food. Wellness CORE is built on a grain-free, animal-protein-first philosophy spanning kibble, 79g cans and 50g pouches. The two brands differ in several ways beyond the one point highlighted here.
Fancy Feast is made in Pluakdaeng, Rayong, Thailand. It was created by Carnation in 1982 as the first 'gourmet' cat food, predating Nestlé's acquisition by three years.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand. It is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
