Background: ownership, sourcing and positioning
Open Farm and Orijen sit at opposite ends of the ownership spectrum in the Australian cat food market. Open Farm has taken growth equity from the United States firm General Atlantic but remains founder-led rather than under corporate majority ownership. Orijen was acquired by Mars Petcare in February 2023 as part of a reported US$2 billion deal for parent Champion Petfoods; the brand operates as an independent business unit within Mars Pet Nutrition. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work. It is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone.
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