Background: ownership, sourcing and positioning
Open Farm and Pikko are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione. The two brands differ in several ways beyond the one point highlighted here.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
Pikko is made in Perth, WA, gently cooked in small batches and frozen into daily-portion pouches, across four recipes. It is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia.
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