Background: ownership, sourcing and positioning
Open Farm and Purina Pro Plan sit at opposite ends of the ownership spectrum in the Australian cat food market. Open Farm is a Certified B Corporation built around ethically sourced ingredients and per-batch traceability, founded in Toronto in 2014 by Jacqueline Prehogan and Isaac Langleben. Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
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