Background: ownership, sourcing and positioning
Open Farm and Taste of the Wild are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Open Farm is a Certified B Corporation built around ethically sourced ingredients and per-batch traceability, founded in Toronto in 2014 by Jacqueline Prehogan and Isaac Langleben. Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains. Shared USA provenance does not mean shared approach; each brand has carved out a distinct position in the market.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held.
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