Background: ownership, sourcing and positioning
Open Farm and Tyga offer two different approaches to the Australian cat food market. Open Farm publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton. Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. The two brands differ in several ways beyond the one point highlighted here.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility.
Tyga is made in Sydney from Australian meat, gently cooked at 85 degrees C and frozen into 170g pouches, across four recipes. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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