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Open Farm Inc.
Open Farm
Independent · 6 listed
Wellness Pet Company
Wellness CORE
Private equity · 25 listed
Formats represented
Open
kibblemiscellaneous
Wellness
cannedkibblepouch
Moisture · as fed
Open Farm
kibble
10
miscellaneous
82
Wellness CORE
canned
78–85
kibble
10
pouch
7890
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Open Farm
kibble
41
miscellaneous
39–44
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
30%40%50%60%70%80%90%
Fat · dry matter
Open Farm
kibble
20
miscellaneous
2233
Wellness CORE
canned
1336
kibble
1120
pouch
2036
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Open Farm and Wellness CORE offer two different approaches to the Australian cat food market. Open Farm has taken growth equity from the United States firm General Atlantic but remains founder-led rather than under corporate majority ownership. Wellness CORE is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
