Background: ownership, sourcing and positioning
Open Farm and Ziwi Peak offer two different approaches to the Australian cat food market. Open Farm has taken growth equity from the United States firm General Atlantic but remains founder-led rather than under corporate majority ownership. Ziwi Peak was acquired by Hong Kong-based FountainVest Partners in September 2021 at a valuation of around NZ$1.5 billion, after a bidding war against Boyu Capital and reportedly Nestlé. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Open Farm formulates and distributes from Canada while manufacturing the food sold in Australia at a United States facility. It publishes a traceability system that lets owners look up the farms and fisheries behind a given bag or carton.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand. It uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content.
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