Background: ownership, sourcing and positioning
Orijen and Pikko sit at opposite ends of the ownership spectrum in the Australian cat food market. Orijen is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone. Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione. The two brands differ in several ways beyond the one point highlighted here.
Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work.
Pikko is made in Perth, WA, gently cooked in small batches and frozen into daily-portion pouches, across four recipes. It is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia.
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