Background: ownership, sourcing and positioning
Orijen and Purina Pro Plan both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work. Purina Pro Plan is backed by more than 500 Purina scientists globally, with AU lines split between local Blayney manufacture and imports from the USA, France and Thailand. The two brands differ in several ways beyond the one point highlighted here.
Orijen is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone.
Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. It launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
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