Background: ownership, sourcing and positioning
Orijen and Tyga offer two different approaches to the Australian cat food market. Orijen is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone. Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. The two brands differ in several ways beyond the one point highlighted here.
Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work.
Tyga is made in Sydney from Australian meat, gently cooked at 85 degrees C and frozen into 170g pouches, across four recipes. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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