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Mars Petcare
Orijen
Multinational · 16 listed
Wellness Pet Company
Wellness CORE
Private equity · 25 listed
Formats represented
Orijen
cannedkibble
Wellness
cannedkibblepouch
Moisture · as fed
Orijen
canned
80–85
kibble
10
Wellness CORE
canned
78–85
kibble
10
pouch
7890
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Orijen
canned
5580
kibble
44–47
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
30%40%50%60%70%80%90%
Fat · dry matter
Orijen
canned
1743
kibble
16–22
Wellness CORE
canned
1336
kibble
1120
pouch
2036
0%10%20%30%40%50%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Orijen and Wellness CORE sit at opposite ends of the ownership spectrum in the Australian cat food market. Orijen was acquired by Mars Petcare in February 2023 as part of a reported US$2 billion deal for parent Champion Petfoods; the brand operates as an independent business unit within Mars Pet Nutrition. Wellness CORE is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work. It is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
