Background: ownership, sourcing and positioning
Orijen and Ziwi Peak sit at opposite ends of the ownership spectrum in the Australian cat food market. Orijen was acquired by Mars Petcare in February 2023 as part of a reported US$2 billion deal for parent Champion Petfoods; the brand operates as an independent business unit within Mars Pet Nutrition. Ziwi Peak was acquired by Hong Kong-based FountainVest Partners in September 2021 at a valuation of around NZ$1.5 billion, after a bidding war against Boyu Capital and reportedly Nestlé. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Orijen runs production exclusively at two company-owned kitchens in Alberta and Kentucky with no private-label work. It is built around 'WholePrey' ratios with 85 to 90 percent animal inclusions including fresh and raw meat, organs and bone.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand. It uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content.
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