Background: ownership, sourcing and positioning
Pikko and Purina Pro Plan sit at opposite ends of the ownership spectrum in the Australian cat food market. Pikko is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia. Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione.
Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
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