Background: ownership, sourcing and positioning
Pikko and Taste of the Wild are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Pikko is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia. Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains. The two brands take different paths to the same shelf, and those differences become clear once you look past the price tag.
Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione.
Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held.
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