Background: ownership, sourcing and positioning
Pikko and Wellness CORE offer two different approaches to the Australian cat food market. Pikko uses 100 percent meat recipes with named cuts and organs and a premix built on vitamin K2 rather than menadione. Wellness CORE is built on a grain-free, animal-protein-first philosophy spanning kibble, 79g cans and 50g pouches. The two brands differ in several ways beyond the one point highlighted here.
Pikko is made in Perth, WA, gently cooked in small batches and frozen into daily-portion pouches, across four recipes. It is an independent Perth brand making small-batch gently cooked meals delivered frozen by subscription within Western Australia.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand. It is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker.
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