Background: ownership, sourcing and positioning
Pure Life and Tyga offer two different approaches to the Australian cat food market. Pure Life uses locally and sustainably sourced Australian ingredients with single-protein, grain-free recipes and a transparency claim on ingredient origin. Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. The two brands differ in several ways beyond the one point highlighted here.
Pure Life is made in Australia by Hypro Pet Foods and sold mainly through Petbarn, combining high-protein grain-free kibble with freeze-dried 100 percent real meat pieces. It markets itself as Australia's first complete meal to combine high-protein grain-free kibble with freeze-dried 100 percent real meat pieces of the same protein in the bag.
Tyga is made in Sydney from Australian meat, gently cooked at 85 degrees C and frozen into 170g pouches, across four recipes. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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No Pure Life products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
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