Background: ownership, sourcing and positioning
Purina Pro Plan and Royal Canin both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025. Both brands' recent capital investment reflects a broader shift towards domestic manufacturing in the Australian cat food market.
Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
Royal Canin is made in France or South Korea and Austria. It runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range.
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