Background: ownership, sourcing and positioning
Purina Pro Plan and Tyga offer two different approaches to the Australian cat food market. Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens. Tyga develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding. The two brands differ in several ways beyond the one point highlighted here.
Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity.
Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. It offers a kangaroo recipe, a lean novel protein uncommon among cooked cat foods.
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