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Nestle Purina
Purina Pro Plan
Multinational · 17 listed
Wellness Pet Company
Wellness CORE
Private equity · 25 listed
Formats represented
Purina
cannedkibblepouch
Wellness
cannedkibblepouch
Moisture · as fed
Purina Pro Plan
canned
80
kibble
12
pouch
80
Wellness CORE
canned
78–85
kibble
10
pouch
7890
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Purina Pro Plan
canned
50–55
kibble
39–47
pouch
63–70
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
30%40%50%60%70%80%90%
Fat · dry matter
Purina Pro Plan
canned
10
kibble
1324
pouch
16–18
Wellness CORE
canned
1336
kibble
1120
pouch
2036
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Purina Pro Plan and Wellness CORE sit at opposite ends of the ownership spectrum in the Australian cat food market. Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. Wellness CORE is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
