Background: ownership, sourcing and positioning
Purina Pro Plan and Ziwi Peak sit at opposite ends of the ownership spectrum in the Australian cat food market. Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. Ziwi Peak is made using Z-TWINTECH, the proprietary two-stage low-temperature air-drying process developed by founder Peter Mitchell to shelf-stabilise raw diets without heat extrusion. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand. It uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content.
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