Background: ownership, sourcing and positioning
Royal Canin and Trilogy offer two different approaches to the Australian cat food market. Royal Canin runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range. Trilogy is built on a three-pillar philosophy of protein, grasses and water, translated into grain-free kibble with freeze-dried meat inclusions and wet food in bone broth. The two brands differ in several ways beyond the one point highlighted here.
Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025.
Trilogy uses deliberately regional proteins including Northern Territory barramundi, outback kangaroo and Australian salmon alongside New Zealand lamb.
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