Background: ownership, sourcing and positioning
Taste of the Wild and Tiki Cat sit at opposite ends of the ownership spectrum in the Australian cat food market. Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains. Tiki Cat was founded in 2005 in California by Christine and Robert Hackett through their company Petropics; Christine drew on her PetCo research and development background to design an ultra-low-carbohydrate wet food. Shoppers choosing between the two are effectively picking between corporate scale and founder-led focus.
Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held.
Tiki Cat has most of its canned production made in Thai human-grade canning facilities that also produce human tuna; post-acquisition footprint now includes two Joplin Missouri plants. It is built around visible shredded or flaked whole proteins like ahi tuna and wild salmon in broth rather than pate or gravy, with many recipes carbohydrate-free.
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