Background: ownership, sourcing and positioning
Taste of the Wild and Tyga offer two different approaches to the Australian cat food market. Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains. Tyga offers a kangaroo recipe, a lean novel protein uncommon among cooked cat foods. Both brands lean on protein variety as a marker of difference from mainstream cat food.
Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held.
Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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