Background: ownership, sourcing and positioning
Taste of the Wild and Ziwi Peak offer two different approaches to the Australian cat food market. Taste of the Wild leans on novel proteins including bison, venison, wild boar, smoked salmon and roasted quail, paired with sweet potatoes, peas and legumes rather than grains. Ziwi Peak is made using Z-TWINTECH, the proprietary two-stage low-temperature air-drying process developed by founder Peter Mitchell to shelf-stabilise raw diets without heat extrusion. The two brands take different paths to the same shelf, and those differences become clear once you look past the price tag.
Taste of the Wild launched in 2007 as the 'ancestral diet' flagship of Diamond Pet Foods, a family-owned Missouri manufacturer founded in 1970 and still privately held.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand. It uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content.
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