Background: ownership, sourcing and positioning
Trilogy and Tyga offer two different approaches to the Australian cat food market. Trilogy uses deliberately regional proteins including Northern Territory barramundi, outback kangaroo and Australian salmon alongside New Zealand lamb. Tyga offers a kangaroo recipe, a lean novel protein uncommon among cooked cat foods. Both brands lean on protein variety as a marker of difference from mainstream cat food.
Trilogy is built on a three-pillar philosophy of protein, grasses and water, translated into grain-free kibble with freeze-dried meat inclusions and wet food in bone broth.
Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
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