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Wellness Pet Company
Wellness CORE
Private equity · 25 listed
FountainVest Partners
Ziwi Peak
Private equity · 18 listed
Formats represented
Wellness
cannedkibblepouch
Ziwi
air-driedcannedsteam-dried
Moisture · as fed
Wellness CORE
canned
78–85
kibble
10
pouch
7890
Ziwi Peak
air-dried
14
canned
78
steam-dried
12
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Wellness CORE
canned
4167
kibble
42–50
pouch
4585
Ziwi Peak
air-dried
44–51
canned
4155
steam-dried
43–45
30%40%50%60%70%80%90%
Fat · dry matter
Wellness CORE
canned
1336
kibble
1120
pouch
2036
Ziwi Peak
air-dried
2835
canned
1830
steam-dried
27–32
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Wellness CORE and Ziwi Peak are both owned by private equity firms, each brand having been acquired after proving its niche in the natural-food end of the market. Wellness CORE is owned by the private equity firm Clearlake Capital, which acquired it from Berwind Corporation in 2020, and markets itself as the largest independent North American pet food maker. Ziwi Peak was acquired by Hong Kong-based FountainVest Partners in September 2021 at a valuation of around NZ$1.5 billion, after a bidding war against Boyu Capital and reportedly Nestlé. The ownership transitions at both brands reflect a broader pattern of pet food consolidation in the 2020s.
Wellness CORE makes its dry kibble in the United States while the wet cans and pouches are made in Thailand.
Ziwi Peak is made at a purpose-built kitchen in Napier, New Zealand, which replaced its original Mount Maunganui operations in 2022, with all meat and seafood sourced within New Zealand. It uses recipes that routinely carry 96 percent meat, organs, bone and green-lipped mussel with zero grain, legume or potato content.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
