Owned by
Addiction Foods
Made in
New Zealand
Founded
2002
Where it's made
New Zealand (dry food and treats made at the brand's Bay of Plenty plant); some wet/canned and Wishbone lines manufactured in Thailand
About this brand
Addiction is a founder-owned New Zealand brand built around novel proteins (venison, salmon, lamb, kangaroo, fish) for cats with food sensitivities or owners chasing variety. AU-sold dry, canned, and air-dried recipes are all manufactured in NZ at the brand's Bay of Plenty plant.
The food
Obligate carnivore lens
Recipes lead with named animal proteins (Venison in Viva La Venison; Salmon Meal in Salmon Bleu; multiple named lamb and venison cuts in the Wild Islands canned range), but the dry recipes pad the next slots with peas, fava beans, dried potato, and tapioca. The canned Wild Islands recipes sit cleaner than the dry kibble.
Pragmatic lens
A coherent range with species-specific labelling on the canned line and grain-free positioning on the dry; legumes and starches behind the lead protein are the framework caveat.
Pros
Named animal proteins lead every recipe, novel proteins (venison, kangaroo, lamb, hoki, mackerel) genuinely useful for owners trialling unfamiliar protein sources, canned Wild Islands range names individual cuts (heart, tripe, liver) with no plant protein isolates, single global recipe matches the AU bag.
Cons
Most dry recipes use peas, fava beans, dried potato, or tapioca behind the lead protein, several dry SKUs (Salmon Bleu, all four Wild Islands dry-equivalent recipes) carry plant protein isolates per the catalog flag, recipes named for one protein (Pacific Catch, Duck Royale) often include chicken meal or other secondary proteins.
Recommendation
A solid choice for households that want NZ-made novel-protein recipes and aren't avoiding legumes specifically. The canned Wild Islands range is the cleaner option for households focused on minimal plant content; the dry recipes work as a kibble-format introduction to less common proteins.
Common questions
Who owns Addiction?
Addiction is an independent brand (New Zealand, family owned).
Where is Addiction made?
Addiction sold in Australia is made in New Zealand.
Is Addiction grain-free?
Yes. Every Addiction recipe in our catalogue is grain-free.
Is Addiction good for cats?
A solid choice for households that want NZ-made novel-protein recipes and aren't avoiding legumes specifically. The canned Wild Islands range is the cleaner option for households focused on minimal plant content; the dry recipes work as a kibble-format introduction to less common proteins.
The range
Products
12
Made in
New Zealand
Most common first ingredients: chicken, venison, salmon meal, duck
No products in this range trigger synthetic preservatives, synthetic colours, added sugars, caramel colour, animal digest.
Products
12 of 12Where to buy
Pet Circle, Budget Pet Products, PetO, independent pet specialty and vet retailers; addictionpet.com.au (officially launched in Australia October 2024)
Compare with
Recall history
No Australian recall affecting Addiction cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified April 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.