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Addiction Foods
Addiction
Independent · 12 listed
Masterpet (EBOS Group, dual-listed ASX/NZX)
Black Hawk
Corporate · 13 listed
Formats represented
Addiction
cannedkibble
Black
kibblepouch
Moisture · as fed
Addiction
canned
78
kibble
10
Black Hawk
kibble
10
pouch
75–80
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Addiction
canned
3645
kibble
3347
Black Hawk
kibble
36–39
pouch
4250
30%40%50%60%
Fat · dry matter
Addiction
canned
1836
kibble
16–17
Black Hawk
kibble
1220
pouch
818
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Addiction and Black Hawk offer two different approaches to the Australian cat food market. Addiction built the range around hypoallergenic formulations designed with a clinical nutritionist. Black Hawk sources roughly 45 to 50 percent of ingredients within a 200 km radius of its Parkes plant. The two brands differ in several ways beyond the one point highlighted here.
Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand. It uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel.
Black Hawk is made in Parkes, NSW. It is built on a 'passionate breeder' narrative rather than clinical or ancestral framing, with an 'every ingredient matters' tagline.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
