Owned by
Mars Petcare
Made in
Australia, Thailand
Founded
–
Where it's made
Australia (Bathurst NSW dry food plant; Wodonga VIC wet food trays/cans). 85g wet pouches manufactured in Thailand (Pak Chong)
About this brand
Mars Petcare AU's vet-channel brand. Dry food and wet trays/cans are manufactured locally at Bathurst NSW and Wodonga VIC; 85g wet pouches are imported from Mars's Pak Chong facility in Thailand. Mars-funded Waltham research informs the brand's nutritional claims.
Sister brands
The food
Obligate carnivore lens
The dry kibble (Adult Chicken, Adult Ocean Fish) leads with collective 'Meat (Chicken &/Or Turkey &/Or Duck)' and stacks wheat, corn, and 'Cereal Protein' behind it. The wet range relies on collective 'Meat by-products and Meat' labels and 'Flavours.' Fails the strict lens across formats.
Pragmatic lens
A competent locally-made complete and balanced range at a fair price; the collective 'Meat' labelling across both dry and wet is the real transparency cost.
Pros
AU-made dry kibble at Bathurst NSW and trays/cans at Wodonga VIC, fair price band, complete and balanced AAFCO compliance, wide vet-clinic distribution makes consistent feeding easy.
Cons
Collective species labelling ('Meat (Chicken &/Or Turkey &/Or Duck)' on dry, 'Meat by-products and Meat' on wet) obscures what's actually in the bowl, 'Cereal Protein' as an unspecified plant protein contributor in dry, 85g wet pouches imported from Thailand while marketing emphasises 'Australian Made,' wet labels list 'Colouring Agents' and 'Flavours' without specifics.
Recommendation
A practical pick for grain-tolerant cats in households where price and AU manufacturing matter and where vet recommendation is the deciding factor. Households trying to isolate a protein source for an allergy work-up will find the collective species labelling makes it harder to do so.
Common questions
Who owns Advance?
Advance is owned by Mars Petcare (US multinational, privately held). It shares a parent with Orijen and Royal Canin.
Where is Advance made?
Advance sold in Australia is made in Australia and Thailand.
Is Advance grain-free?
It varies by recipe. Some Advance products are grain-free, while others include grains or grain-derived ingredients such as wheat gluten. The ingredient list on each product spells it out.
Is Advance good for cats?
A practical pick for grain-tolerant cats in households where price and AU manufacturing matter and where vet recommendation is the deciding factor. Households trying to isolate a protein source for an allergy work-up will find the collective species labelling makes it harder to do so.
The range
Products
20
Made in
Australia, Thailand
Most common first ingredients: meat, chicken, meat by-products and meat, meat by-products & meat
No products in this range trigger synthetic colours, synthetic flavours, added sugars, caramel colour, animal digest.
Products
20 of 20Where to buy
Veterinary clinics, Petbarn, Pet Circle, Petstock, selected supermarket channels, advancepet.com.au
Compare with
Recall history
No Australian recall affecting Advance cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified April 2026
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.