Background: ownership, sourcing and positioning
Advance and Purina Pro Plan both sit inside multinational consumer goods groups, but the two brands draw on very different corporate heritages. Advance is produced by Mars Petcare Australia at the Wodonga plant, which is receiving a AUD$112 million new wet-pouch facility that will onshore 290 million cat pouches per year from 2025. Purina Pro Plan is produced at the Blayney NSW factory that has made Pro Plan since 1989, after absorbing roughly AUD$200 million in Nestlé investment over the past decade and now running on 100 percent renewable electricity. Both brands' recent capital investment reflects a broader shift towards domestic manufacturing in the Australian cat food market.
Advance is made by Mars Petcare Australia, with its dry food produced at the Bathurst NSW factory and cat pouches onshored to Wodonga from 2025, having previously been made in Thailand. It is marketed as 'Australia's most tested super premium pet food', with formulas developed via the Mars-owned Waltham Petcare Science Institute.
Purina Pro Plan launched LiveClear in 2020, the first cat food using an egg-derived anti-Fel d 1 protein to reduce environmental cat allergens.
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