Owned by
Cat Chi Pty Ltd
Made in
Australia
Founded
2023
Where it's made
Australia (made in Sydney, NSW by Cat Chi Pty Ltd, from Australian-farmed meat)
About this brand
Independent Australian brand founded in 2023, made in Sydney by Cat Chi Pty Ltd. The cat range is four single-protein gently cooked and frozen recipes (Chicken, Beef, Lamb and Pork), each 95 percent or more meat and organs, sold direct to consumers by subscription. Positioned on human-grade ingredients, named cuts and minimal processing.
The food
Obligate carnivore lens
Each recipe leads with named muscle meat and organs (heart, liver and, in the red meats, kidney) at 97 to 98 percent, rounded out with an algal omega oil and a vitamin and mineral premix to meet AAFCO for all life stages. Very close to an obligate-carnivore profile, with no grains, legumes or starches.
Pragmatic lens
A high-moisture, meat-forward fresh diet with stated guaranteed analysis on every recipe, so it places cleanly on a dry-matter basis; the main practical considerations are freezer space and direct-only availability.
Pros
95 percent or more named meat and organs, single-protein recipes, human-grade ingredients, gently cooked and frozen with no synthetic preservatives, complete and balanced to AAFCO for all life stages, full guaranteed analysis with stated moisture published per recipe.
Cons
Direct-to-consumer only and currently limited to New South Wales, Victoria and the ACT, needs freezer space, no retail price comparison, and the omega oil and rounding premix appear as a grouped Nutrient Mix rather than fully itemised on the recipe page.
Recommendation
A strong choice for owners who want a minimally processed, meat-forward fresh diet and can accommodate frozen delivery and storage. The single-protein recipes also suit households isolating a protein for sensitivities.
Distinctive ingredients
No declared Vitamin K source. Checked the full vitamin and mineral list across all four recipes this session: none includes Vitamin K in any form. A sibling finding to Pure Life, absent across its whole range, and Hypro Premium, a partial gap present in two of its three kibbles, but here it applies to the entire four-recipe line rather than part of it.
The claims, checked
“Vet formulated / vet-approved”
Unlike sibling brand Pikko, whose own blog concedes the ambiguity here, CatChi's site uses 'vet formulated' and 'vet-approved' language throughout without qualification. The underlying position is the same one established for Pikko and Big Dog: no formal vet-approval certification scheme exists in Australia for pet food, and the AS 5812 standard is voluntary, so any brand can use this language regardless of the actual level of veterinary involvement. An independent review site, petfoodreviews.com.au, does describe CatChi's recipes as designed in collaboration with veterinarians, which is closer to a substantive claim than most brands offer, but it is third-party commentary rather than a methodology CatChi has published itself.
“100 percent human-grade ingredients”
The same caveat already applied to Big Dog, Tyga and Pikko's equivalent claims: no legal definition of human-grade exists in Australian pet food regulation, and no third-party body certifies it.
“No fillers”
Holds up against the label. No grain, legume or starch of any kind appears in any of the four ingredient panels, and none of the four recipes trips this catalogue's Starches or Legumes considerations pills.
The numbers in practice
All four recipes publish an identical 1430 kcal per kilogram and are portioned at a flat 100 calories per meal regardless of protein, a genuine point of difference from Pikko, whose four recipes span 976 to 1527 kcal per kilogram. A CatChi owner can swap recipes for variety without recalculating portions; a Pikko owner can't assume the same.
The dry-matter spread runs opposite to the as-fed picture. Pork is the leanest recipe as-fed at 6 percent crude fat but the highest-protein recipe on a dry-matter basis at 70.0 percent, while Chicken carries the most as-fed fat at 8 percent and the lowest dry-matter protein of the four at 64.3 percent, a genuine formulation spread rather than a fixed macro profile with only the named meat changing.
Common questions
Where is CatChi made?
CatChi sold in Australia is made in Australia.
Is CatChi grain-free?
Yes. Every CatChi recipe in our catalogue is grain-free.
Is CatChi good for cats?
A strong choice for owners who want a minimally processed, meat-forward fresh diet and can accommodate frozen delivery and storage. The single-protein recipes also suit households isolating a protein for sensitivities.
The range
Products
4
Made in
Australia
Most common first ingredients: chicken breast, beef rump, lamb shoulder, pork shoulder
No products in this range trigger synthetic preservatives, synthetic colours, synthetic flavours, thickeners & gums, added sugars, caramel colour, animal digest, plant protein, collective labelling.
Products
4 of 4Where to buy
Direct-to-consumer subscription via catchi.com.au; insulated frozen delivery across most of New South Wales, Victoria and the ACT, with Queensland flagged as expanding. Not sold through retail.
Compare with
CatChi's own compare strip is Pikko and Tyga, the same reciprocal three-way described from Pikko's side. Its meat inclusion, 97 to 98 percent depending on recipe, sits a shade below Pikko's typical range and comfortably ahead of Tyga's 87 to 91 percent. Distribution places it in the middle of the three: its three-state footprint of New South Wales, Victoria and the ACT is wider than Pikko's Western-Australia-only reach but short of Tyga's national delivery. On ingredient transparency, all three brands clear this catalogue's considerations screen without a single pill on any recipe, so a clean screen is a feature of the whole cohort rather than a point of difference within it.
Recall history
No Australian recall affecting CatChi cat food is on the public record. Australia has no central pet food recall register, so this reflects the limits of the record rather than a guarantee of safety. How recalls work in Australia →
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Last verified June 2026
Sources
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.